In the US Meal kit industry has emerged together of the fastest-growing segment within the food and beverages sector. A meal kit could be a subscription-based food service business model, where a customer gets a pre-cooked meal or half-cooked food products regularly to their home or desired place. This service is promoted as personalization of the food and beverage industry that's becoming a popular trend for the metropolitan population. Consistent with Renub Research analysis, United States Meal Kit Market is anticipated to be US$ 6.39 Billion by 2026.
As of now, more than 150 meal kit companies are operating within the united states. Companies like Blue Apron, Home Chef, Kroger, Marley Spoon Inc, and Goodfood are investing heavily in US Meal Kit Market. Because the income among millennial is increasing and time-crunch to organize complete food are helping to grow the meal kits market within the us. Meal Kits even have other benefits because it supports the buyer in cooking exotic dishes with proper ingredients and recipes.
While restaurant-goers could return to their favourite establishments as things open back up, there's an opportunity that meal kit companies could win them over within the long-term once they gain confidence within the kitchen and see the worth of the format.
On the other hand, consumers have proven to be noncommittal, and investors remain doubtful when it comes to meal kits. The Wall Street Journal reported that fewer than 10% of the latest meal kit users within the U.S. are around after two years, consistent with analytics from Second Measure. HelloFresh shares fell 6% at the top of May after there was talk a COVID-19 vaccine being available by year's end, and Blue Apron, even with recent gains, has only reached $10 a share.
"Meal kits are a growth category, one that's seeing rapid maturation," Companies are previously told Progressive Grocer. "We expect consumers will still cook more at home post-pandemic, and meal kits will fit that unique consumer need."
But pandemic growth isn't the sole fuel that meal-kit providers will need to have a full half of 2020 and good prospects for 2021. Technology improvements and products innovation are vital to the longer term of the meal-kit industry.
A meal kit is often defined as a subscription-based food service business model where an organization delivers proportioned and sometimes partially prepared food ingredients and recipes to the purchasers so that they will prepare home cook food. And also the services who send pre-cooked meals are referred to as meal delivery services. This service is promoted as a personalized food & beverage industry that's becoming trend for the urban population.
The value proposition of meal kits in the scope of this report is that the necessity to plan meals, find recipes, and buy groceries is eliminated to free up time for other tasks. Ingredients are portioned in only the proper quantities for the recipe, and sometimes even prepped (pre-cut, marinated, packaged with pre-cooked sauce components, etc.) to speed and ease consumers' time spent within the kitchen.
Excluded from the scope of this report's market size are:
- Online grocery buying general food and beverages.
- Online and in-store sales of meal kits that aren't offered by traditional providers (e.g., Prep+Pared meal kits from Kroger, which isn't a standard meal kit company) to raised target the novelty of the nationally available direct-to-consumer fresh foods delivery model.
- Frozen meal kits and frozen meal solutions like TV dinners and stir fry kits.
- Fully prepared meals that are able to eat or able to heat.
- Restaurant delivery or takeout, including restaurant-developed meal kits.
The Impact of COVID-19 on Meal Kit Industry
Coronavirus has disrupted most of the industry negatively, but it's raised the demand for Meal Kits within the us . This growth is thanks to the demand of customer for safe food during the lockdown. Since most food outlets and restaurants were closed during this era . during this report, we've covered all the insight for us Meal Kit Market suffering from COVID-19.
Renub Research report titled “United States Meal Kit Market by Food Type (Fresh & Processed Food), Ordering Methods (Online, Exclusive In-Store and Online & In-store), Category (Vegetarian, Non-Vegetarian), Cities (California, New York, Texas, Florida, Pennsylvania, Illinois and Others), Company Analysis (Blue Apron Holdings, Goodfood, HelloFresh, Marley Spoon Inc, and Kroger Co.)” provides complete analysis of the Meal Kit Market in the United States.
Request a free Sample copy of the report: https://www.renub.com/request-sample-page.php?gturl=united-states-meal-kit-market-p.php
Cities – Top Six Cities Meal Kit Market is Covered in the Report
1. California
2. New York
3. Texas
4. Florida
5. Pennsylvania
6. Illinois
7. Rest of United States
Food Type – Both the Types of Food Market Covered in the Report
• Fresh Food
• Process Food
Ordering Methods – All three Types of Ordering Methods Market Covered in the Report
• Exclusive Online
• Exclusive In-Store
• Online & In-store
Food Category – Both Food Categories Market is Covered in the Report
• Vegetarian
• Non-Vegetarian
All the 5 Companies have been studied from Three Points
• Overview
• Recent Developments & Strategy
• Sales Analysis
Company Analysis
1. Blue Apron Holdings
2. Goodfood
3. HelloFresh
4. Marley Spoon Inc
5. Kroger Co.
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